After I read through the 95 thesis' i thought that a lot of them were a little confusing and didn't make a lot of sense to me. For example number 15 and 16 say...
In just a few more years, the current homogenized "voice" of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.
Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.
This didn't seem to relate to me or make a lot of sense. Not all of them are confusing or difficult to understand here is one that I liked a lot.
There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
number 12 seemed very true. In business everyone knows everything about the products and whether the product is good or bad everyone is going to find out about it. There truly are no secrets. I also liked number 17 because it talks about my major advertising.
Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
this is very applicable today especially since the internet is talking over advertising and online advertising is the way of the future since everything is going viral. one that got a rise out of me was number 74.
We are immune to advertising. Just forget it.
This is a huge problem for me because if this is true then i am totally screwed since advertising is something that i want to do for awhile. If people just forget about advertising than a lot of products wouldnt sell and this would be terrible for the economy. So hopefully this thesis is one that is definitely not true.
It is weird that this was written about a decade ago. And a lot of these still apply today especially since the internet is such a huge part of the world today.